Recently, the CPPCC National Committee member Zhang Jindong, chairman of Suning Appliance Group, the Group's visit to shine. Product line on the light group had carefully detailed study, Zhang Jindong, the Group launched on the light, "light green kitchen bathroom Complete Garden" is respected, then the two sides formally announced the conclusion of Suning Appliance Group, and light as a strategic alliance! Said Zhang Jindong, Suning sales outlets across the country will spare no effort in "light of kitchen bathroom Complete green park." Insiders pointed out that Su Ning, an alliance for the domestic kitchen electric light, the new competitive landscape in the field of energy will have a positive and profound impact.
Suning Appliance, light entered a strategic alliance
Click here to view all news photos
Suning Appliance is 3C (home appliances, computers, communication) home appliance retail chain industry leaders. Suning present in 28 provinces and municipalities, more than 180 cities have 560 stores, 2006 sales of nearly 61 billion yuan, ranking the 100 chain "top three", is focused on cultivating the national Ministry of Commerce 20 large enterprise groups. Suning for many years with the light group (www.gomon.net.cn) is a renowned kitchen, new energy, professional manufacturers. After years of development, light in the kitchen, new energy forms strong technology, human resources advantages, stove, range hood, water heater, solar energy products market share among the forefront of national counterparts. The domestic kitchen in the smoke of the battle for power, light established the "big chain, a major thoroughfare," the domestic market development strategies, enterprise products in the home appliance chain channel sales to more than 40% average annual rate of growth.
Improvement in quality of life, property under the effect of temperature and other factors, the data show that each year 2.6 million Chinese Kitchen generate electrical needs.
In addition, accelerated product life cycles kitchen, kitchen appliances has also led to sustained and stable market demand. And air-conditioning, color TV and so is the kitchen area of a different pattern of presentation of multiple and complex, brand concentration is not high, market competition is not sufficient, has been in the "Warring States" state of war and groaning. In recent years, home appliance chain's rapid growth and strategic needs of brand kitchen appliances market, such as Suning Appliance Chain has become a kitchen appliance brand in the market place of military significance and occupation of high ground. Light industry products group as the longest chain of enterprise groups, product lines cover the kitchen, bathroom, all appliances. Light baptism in the competition understand that the battle of individual products, it is difficult to win, only the targeted integration of the decoration market demand, play a complete product line of unique competitive advantages in resources to provide consumers with integrated kitchen solutions, is winning Market Road. This light chain to establish a giant hand, the establishment of strategic cooperative partnership, a total of pushing "green light garden kitchen bathroom complete" market strategy.
Person of the Year as a domestic home appliance chain
, this is the first visit to China Mr. Zhang Jindong Electric kitchen brand. His leadership in the light of the Group Fanzhao Hong, Zhou Shiyou, Qing-Guo Zhu and others visited the showroom shine, smoke machines, water heaters, stoves, solar energy, a large liter water tank and some other product lines. During the visit, Mr. Zhang Jindong learn more about the light production process, his light strict quality control measures, strict and orderly production site, automated production equipment, large-scale production capacity for a higher evaluation. During a visit to light when the solar energy plant, said Zhang Jindong, the state strongly encourages development and application of new energy products, light products sound excellent, light solar product sales within the chain Suning has been far ahead, bigger and stronger enterprises should focus on new energy resources industry, This is works great good profit enterprises.
In the ensuing discussion of the two sides, said Zhang Jindong, kitchen with a huge market space, but there have been large-scale, standardized, centralized, and brand development pattern, many brands will begin to differentiate good and bad, and many brands end will disappear. As the industry standard gradually produce GB and kitchen electric technologies continue to raise barriers to entry, the market will play a role in survival of the fittest laws of nature. Full range of light product specifications, manufacturing scale and technology are solid stable, has the potential to lead the industry and infrastructure. The light Suning together alliances that integrate resources, promote industry survival of the fittest, the common kitchen appliance industry to promote healthy and orderly development. Light chairman Fanzhao Hong said the light will increase the product technology and innovation, and introduce more high-tech, high market volume, high value-added new kitchen, and a breakthrough in market coverage, and promote a win-win cooperation Suning light objectives.
"Flavor of life, Suning know." Said Mr. Zhang Jindong, Suning 2007, is aimed at "700 shops, 90 billion," the development goals. For the "light of kitchen bathroom Complete Green Park" this marketing innovation platform, Zhang Jindong pleased to say that this is a demonstration of products, more fashionable and flexible mode of operation, to provide consumers with more convenient and efficient service . Suning will be dedicated to models, Chang Zufei use, payment settlement, certain preferential policies to shine together the "light of kitchen bathroom Complete green garden" innovation platform into the country. Jinjiang International Hotel in the conference room, the Standing Committee of Taizhou City, Jingjiang Zhang Jindong line with the Party Secretary Liu Jianguo held talks with a cordial and friendly manner. Jerry Liu briefed the guests on the Jingjiang is implementing the "big projects in large-scale development" along the development strategy. He Suning marketing innovation platform for the light to build the help and support thanks. Liu Jianguo, secretary of hope that the light of the Group to seize opportunities for cooperation to promote the fast development of enterprises. After the talks, the two sides to the media, said Su Ning, brilliance and the conclusion of a strategic partner, is to let light into Suning channels with a strong national brand, make light of the rapid rise of the Group for the National Kitchen & Bath Industry's "all-around champion," "Spring and Autumn Period."